Dynamic advertising insertion and rotation, targeting, measurement, reporting and campaign management for portable video and audio, such as podcasts
TREND INDEX
- U.S. Portable Media advertising expected to increase to over $1.4 Billion by 2011, which includes Mobile Video and Podcast advertising (eMarketer)
- US Podcast audience reached 18.5m in 2007, and will increase by 251% to 65m in 2012 (eMarketer)
- iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten (37%) own an iPod or other brand of portable MP3 player (Edison Research Apr 2008)
- Unaided brand awareness within podcast was found to be 68%, compared with 21% for streaming video and 10% for television (TNS)
- In the past 9 months, downloading podcasts more than doubled going from 14% to 30% among active Internet users (Universal McCann)
GET THE iTUNES PLUG-IN
CUSTOMER SPOTLIGHT
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NEWS
Dec 17, 2008
Press Release
VoloMedia Expands Distribution of iTunes Plug-in with "Dilbert" Cartoon Podcasts
Press Release
VoloMedia Expands Distribution of iTunes Plug-in with "Dilbert" Cartoon Podcasts
INSIGHTS INTO THE BUSINESS OF PODCASTING
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Thanks, NewTeeVee!
Thanks, NewTeeVee!
