INTERVIEWS
THE PODCASTING REVIVAL IS DOWNLOADABLE AND PORTABLE MEDIA
John Furrier interviews Brian Steel, VoloMedia CEO
ENTIRE INTERVIEW
John Furrier, the founder of PodTech and current founder & CEO of Broadband Developments, interviews VoloMedia CEO Brian Steel about the online advertising and downloadable media trends along with how VoloMedia uniquely enables publishers and advertisers to harness the opportunities of decentralized content distribution for anywhere, anytime consumption.
Segment 1: VOLOMEDIA VALUE PROPOSITION
Today's consumers want access to content on TVs, PCs, mobile phones and social networking pages. How do we track and target this mobile consumption across platforms?
Segment 2: PODCASTING REVIVAL AND TRANSITION TO DOWNLOADABLE MEDIA
Podcasting audience growth across global markets and the transition to downloadable/portable media. What is driving this change and how is VoloMedia positioned to capitalize once it tips and becomes mainstream?
Segment 3: ADVERTISING TRENDS IN DOWNLOADABLE MEDIA
Unaided brand awareness in television is 10%, online 21% and in downloadable media - it is 68%. As the proliferation of devices continues exponentially and podcast audience growth accelerates, how do advertisers respond and take advantage of this explosive trend?
Segment 4: FUTURE OF VOLOMEDIA
The future of VoloMedia and delivering solutions that benefit everyone in this ecosystem, from consumers to advertisers to content producers. What is the business model evolution of downloadable media and how is VoloMedia positioned to facilitate future growth opportunities?
ADVERTISING EVOLUTION
John Furrier interviews Brian Steel, VoloMedia CEO
ENTIRE INTERVIEW
As the digital era accelerates, what is happening with the user adoption, how are content producers adapting to the evolving media landscape, and how can marketers measure advertising effectiveness. John Furrier, the founder of PodTech, interviews VoloMedia CEO Brian Steel about the future of downloadable/portable media.
Segment 1: EVOLUTION OF ONLINE ADVERTISING
How does the current state of downloadable media compare to nascent years of online advertising?
Segment 2: PORTABLE MEDIA - THE iPHONE AND METRICS OF PORTABLE MEDIA
VoloMedia has the pulse on advertisers and publishers alike, and over the past year has built a vertical network that can extend
their reach from the PC all the way to the portable device. VoloMedia's measurement and reporting solutions can dive into who, where and how the content and the ad are being watched
while gathering all the metrics across different platforms (e.g., iTunes, iPod, iPhone), in one central point - the Campaign Management Portal.
What advertising terminology is being
used in today's media buys for downloadable video and audio?
MEDIA CONVERGENCE AND FUTURE OPPORTUNITIES IN PORTABLE MEDIA
John Furrier interviews Murgesh Navar, VoloMedia Founder
ENTIRE INTERVIEW
John Furrier, the founder of PodTech, interviews VoloMedia Founder Murgesh Navar about the iPhone and Android, media convergence, and what VoloMedia brings to the equation.
Segment 1: PROBLEM VOLOMEDIA SOLVES
As publishers embrace opportunities in downloadable media and explore ways to deepen the engagement and grow their audience, what challenges around metrics and monetization is VoloMedia solving?
Segment 2: MEDIA CONVERGENCE
Content delivered to mobile devices has opened up a world of opportunities where consumption to and from TVs, PCs, and portable devices will all become seamless. What is a VoloMedia vision today, and how does it tie to the early days?
Segment 3: FUTURE OPPORTUNITIES - iPHONE AND ANDROID
What is the future of applications in the mobile ecosystem?
