Advertising and Audience Measurement in Downloadable Video and Audio, such as Podcasts
VoloMedia enables some of the world's most known brands to engage their audience from the PC all the way to the portable device (e.g. Apple iPod and iPhone), while providing detailed reporting on audience consumption — completed ad downloads and ad plays.
Manage and Track Your Video and Audio Campaigns From The PC to The Portable Device with VoloMedia's Campaign Management Portal:
Advertising Management
- Patented ad stitching directly into the content — ads stay with the content all the way to the device.
- Ability to refresh/rotate ads in downloaded content, such as audio and video podcasts.
- Leverage VoloMedia's unique targeting solutions to ensure maximum reach: time of day, geography, demographics.
Metrics & Reporting
- Online access to comprehensive reports across media delivery/consumption devices.
- Ability to report on downloaded and played ads in activated Media Players as well as portable devices.
- Measure audience usage and engagement within the iTunes environment.
Learn more about our advertising, measurement and reporting tools.
UNIQUELY ENABLING ADVERTISERS
- Precise ad targeting delivers maximum reach: time of day, geography, demographics.
- Dynamic ad insertion & rotation keeps the ad fresh to the viewer regardless of when content was downloaded.
- Comprehensive reporting on downloaded and played ads, audience usage and engagement in activated Media Players as well as portable devices.
" The big benefit — for advertisers — is that the download tracks what's played on the PC, and gives advertisers rich analytics on media consumption that would otherwise not be available."
Rafe Needleman

